Today we announce the launch of Headline Coffee, a new delivery service from the Toronto Star.
For almost 125 years the Star has been delivering the headlines readers count on every day. Whether they relax and read their newspaper at home, clutch it during their commute, enjoy a quick news update on their mobile phone or swipe through Toronto Star Touch on their tablet, reading the Toronto Star while enjoying a cup of coffee is part of their day for roughly 75 per cent of our readers.
Innovation in the media industry is critical to our success. That’s why we are launching Headline Coffee, a subscription service that brings readers a new coffee from a different part of the world every month.
We will take advantage of our content capabilities, subscription expertise and customer service infrastructure to launch Headline Coffee. The premise is simple: offer a high-quality, ethically-sourced coffee, delivered once a month to subscriber’s home. Priced at $20 a month, subscribers can choose either ground or whole bean, with a new coffee delivered each month.
Although single-serve pods remain popular, ethically-sourced, high-quality coffee beans not only taste better, but are better for the environment and the farmers who grow them. Boomers, who comprise a large portion of our readership, appreciate a good cup of coffee. The products we will offer are consistent with the values of the Toronto Star and align well with our readership base.
We are providing new subscribers with an Introductory offer: 50% off the first month's delivery. Just use the promo code HEADLINE50 when you complete your order. We hope you will help spread the word to all the coffee lovers in your life about this exciting new service.